How to use Veo3?

1. What is Veo3

1.1 Veo3: Google DeepMind’s Next-Generation AI Video Generation Model

Veo3 is a next-generation AI video generation model launched by Google DeepMind at the 2025 Google I/O developer conference. It represents the current state-of-the-art in AI video generation technology. It automatically generates 1080p HD videos based on text and image prompts, and simultaneously embeds dialogue, sound effects, and ambient noise, providing an immersive audiovisual experience.

Prompt 1:
A dynamic camera glides through a miniature LEGO world...A dynamic camera glides through a miniature LEGO world, where an epic adventure unfolds. All sound effects—footsteps, explosions, cars, dragons—are created using mouth sounds by a single AI-generated voice artist. As each sound is made, the visuals respond instantly: LEGO characters jump into action, cars race, spaceships take off, volcanoes erupt. The journey moves through LEGO-built environments—city streets, underwater ruins, space stations, and lava lairs. The video is fast-paced, playful, and visually rich, like a blend between The LEGO Movie and next-gen AI storytelling. The sound-to-visual sync creates a magical, toy-driven universe where imagination controls reality.
Prompt 2:
The camera follows a dachshund running through a living room...The camera follows a dachshund running through a living room and out of an open front door and onto a porch. It stands on the top stair overlooking the neighborhood as an ice cream truck drives by.

1.2 Two input methods: text & image generation video

Veo3 supports two main content generation methods:

  • Text-to-Video: Users enter a descriptive text (such as "a ship struggling in a storm"), and Veo3 automatically generates a dynamic video that fits the scene and adds matching sound effects (such as thunder and waves).
  • Image-to-Video: Users upload a static image (such as a landscape or a portrait), and Veo3 can convert it into a dynamic video, simulating natural movement (such as wind blowing leaves, a person smiling, etc.).

1.3 Two generation modes: FAST/TURBO vs. QUALITY

Veo3 provides two modes: FAST/TURBO and QUALITY, suitable for different demand scenarios:

modelFAST/TURBOQUALITY
Resolution1080p1080p
Duration8s8s
Spawn Speedwithin 30 secondsA few minutes
Audio supportBasic sound effectsHigh-fidelity sound
Applicable ScenariosSocial media, rapid prototypingFilm-level, advertising production
price20 points/segment (approximately $1.5/item)150 points/segment (approximately $6/item)

Application scenarios of FAST/TURBO mode

  • Programmatic advertising: A back-end service that supports the automatic generation of advertising creatives, capable of batch-producing advertising materials of different styles to optimize delivery results.
  • Rapid prototyping: Enables instant visualization of different creative concepts, facilitating A/B testing and decision-making for the team.
  • Large-scale content creation: Provide API access to social media management tools to automate the production of massive amounts of short video content.

Application scenarios of the QUALITY mode

  • Film-level pre-visualization: Provides high-quality dynamic previews for film storyboards, assisting directors in designing shot language.
  • High-end brand advertising: Generate brand promotional videos with a cinematic quality, perfectly presenting product details and brand tone.
  • Virtual Production Assistance: Provides high-quality background materials for XR virtual production, enabling real-time scene replacement and expansion.
Veo3 modes

Veo3 modes

Comparison of fast and quality modes

Comparison of fast and quality modes

2. Comprehensive comparison of Veo3 and competing models

2.1 Core Function Comparison

AI video models

AI video models

ModelResolutionMaximum durationAudio supportPhysics simulationMultimodal inputKey BenefitsMain limitations
Google Veo31080p8 secondsEnd-to-end synchronizationHigh precisionText + ImageMovie-level quality, perfect audio and video synchronizationOnly supports English, complex actions may occasionally be distorted
OpenAI Sora1080p60 secondsBasic audio supportmediumText + Image + VideoLong video continuityMore physical errors
Google Veo2720p5-8 secondsBasic sound effectsBaseText + ImageHigh cost performanceRough image quality
Runway Gen4720p5-10 secondsnonemediumText + Image (both required)Strong artistic styleLarge time limit
Kling 2.11080p5-10 secondsBasic sound effectsmediumText + ImageGood Chinese supportSlower generation (4-6 minutes), blurrier details
MiniMax Hailuo1080p6-10 secondsnoneBaseText + ImageComplex action optimizationUnstable quality
Seedance 1.01080p5-10 secondsnonemediumText + ImageFaster generationThe scene is relatively simple
Ranking of multiple text-to-video models

Ranking of multiple text-to-video models

Ranking of multiple image-to-video models

Ranking of multiple image-to-video models

2.2 Technical Architecture Comparison

  • Veo3: Uses Latent Diffusion Transformer + V2A (Video-to-Audio) to achieve audio and video synchronization.
  • Sora: Based on Patch-based spatiotemporal coding, it excels at long videos but lacks audio support.
  • Veo2: An improved diffusion model with low cost but average quality.
  • Runway Gen4: A hybrid GAN/diffusion architecture for creative stylized videos.
  • Kling 2.1: Focused on the Chinese-optimized diffusion model, suitable for localized content.
  • MiniMax Hailuo: Using Noise-aware Compute Redistribution (NCR) to optimize complex motion generation.
  • Seedance 1.0: Parallel discrete diffusion model, extremely fast (2146 tokens/s).

3. How to obtain Veo3

3.1 Official Subscription Channels

Google restricts access to Veo3 to its Premium subscription plans:

  • Google AI Ultra: $249.99 per month, provides full Veo3 functionality, including native audio generation
  • Google AI Pro: $19.99 per month, provides only basic Flow functionality and limited generation quotas (excluding Veo3)

It is currently only open to users in the United States and is expensive, which sets a high threshold for ordinary creators and developers.

3.2 Vertex AI Enterprise Access

Enterprise users can get access to Veo3's API through Google's Vertex AI platform:

  • Basic video generation fee: approximately $0.70/second (estimated price, subject to final announcement by Google)
  • Audio generation surcharge: approximately $0.10/second (for enabling audio generation)
  • High-resolution surcharge: Standard price for 1080p video, 4K resolution may require additional fees

To use it, you need to join the waiting list for veo-3.0-generate-preview access rights, complete the enterprise verification process, sign an enterprise-level service agreement, and bear the higher API call fees.

3.3 Other service platforms

Veovideo.app is an AI-powered video and editing tool that currently supports a variety of video models, including Veo3. It offers a lower price than competing platforms, empowering creators worldwide to create freely. It can generate and share JSON-formatted prompts with a single click. The current development version incorporates an AI editor to better assist users with issues such as consistency across multiple characters and scenes, and different accent styles. Future development plans include designing one-click promotional videos for various products, along with templates in various styles. It also supports direct use on websites.

Replicate is a platform that provides cutting-edge AI models and tools, designed to help users achieve a variety of AI tasks. The platform brings together cutting-edge models from various fields, including text-to-image generation, language modeling, image editing, and super-resolution. It supports API calls.

Pollo AI is an AI-powered video generator that offers a wide range of features while maintaining a simple, easy-to-use interface. It features text-to-video, image-to-video, video-to-video, and consistent character video conversion. It also includes AI effects and time-saving templates for creating AI-powered videos like hugs, kisses, and handshakes. It supports both direct website use and API calls.

veo3.ai is AI-powered video generation with realistic sound. Generate videos with synchronized audio, including sound effects, dialogue, and ambient noise. It can be used directly on websites and through APIs.

VeoVideo's video generation page
VeoVideo's JSON prompt generation page

VeoVideo's two functional pages:
Generating videos by calling the Veo3 model
Producing optimized JSON prompts from a professional camera movement perspective

How to obtainApplicable userspriceFunctional supportAccess restrictionsAdditional Notes
Google AI UltraProfessional studio/enterprise$249.99/monthFull functionality (4K+audio+long video)US users onlyHighest quality, but expensive
Google AI ProIndividual/Small Team$19.99/monthBasic functions (excluding Veo3)US users onlySuitable for light use
Vertex AIEnterprise Developers$0.70/second (video) + $0.10/second (audio)Full API access (application required)Requires business verification + waiting listSuitable for high-frequency calls, but the process is complicated
veovideo.appUniversal trial, volume-based pricing available$0.125/secondmultiple models such as Veo3 + AI editor + multi-role consistencyNo restrictionsProvide JSON format prompt optimization
ReplicateDevelopers/Technical Users$0.75/secondAlternative models (such as Runway Gen4)API call capability requiredThe call cost is lower than the official one
Pollo AIContent Creators$0.77/second (API side is more expensive)Text/Image to Video + Special Effects TemplatesSupport web pages and API callsSuitable for rapid generation of social content
veo3.aiSmall and medium-sized teams/developersMinimum $0.83/secondSupport Veo3Support web pages and API callsThe call cost is lower than the official one